The director of sales is responsible for creating and implementing the sales strategy for their company. They are a highly important member of the management team and have overall responsibility for generating the sales which are vital if the company is to make a profit. The director of sales plays a fundamental role in developing future growth and provides vision and leadership within the business.
The director of sales must be able to identify and report on business opportunities in target markets. They are also responsible for increasing market share in existing markets and capitalising on any business development opportunities. Sales directors are usually office-based, but also spend some of their time visiting clients, partners and sales representatives in the field. They may also attend conferences and trade fairs, so the job may involve travel both in the UK and oversees.
The director of sales performs a wide variety of functions and it is important that they have excellent multi-tasking, motivational and leadership skills. They take responsibility for profit and loss so it is important that they are able to formulate and deliver an effective sales strategy. Important skills include:
- Excellent leadership skills
- Managerial experience
- Strategic planning
- Good communication skills
- Ability to motivate others