A graphic designer woks at creating visual concepts by hand or with computer software, in order to express ideas that inspire, captivate or instruct users. They combine art and technology by the use of various design elements with both text and images, to formulate decorative and artistic effects for advertisements, magazines, brochures, websites, posters, books, corporate logos and more.
This highly competitive industry engages both men and women working with ideas to communicate their client's required message to the consumers by the selection of appropriate colors, images, designs, logos and texts. As it basically involves visual communication with the targeted audience, a graphic designer has to be very creative and passionate about her work in order to convey her message or idea effectively. If you are creative at heart, have up-to-date knowledge of software and are good at managing time, costs and deadlines, this could be the career for you.
The process of graphic designing involves meeting clients or managers to discuss their requirements of the design, development of a brief work plan, creativity at innovating new ideas and concepts, and working in time to produce a high-quality product. While you will often use software, being able to draw by hand is a big benefit as you will often need to make rough sketches and illustrations. The project may involve stylization and incorporation of artistic pieces into both digital and traditional formations with the power to convince your audience and sell your design.
Effective working requires:
- Technical, creative and drawing skills
- Presentation skills with confidence
- Analytical and IT skills