Ever see an advertising campaign or TV or billboards on the highway that you just love? Well, chances are that an advertising executive targeting your age group and other demographics came up with it and succeeded greatly in getting it noticed. Advertising executives are instrumental in getting advertising campaigns together and they act almost as a middle-man between the customer who wants the advertising done and the ad agency who is getting the job done.
Before an advertising executive can be given any corporate client accounts to handle, he/she has to do extensive research on what the clients' business is and who the people are that they intend to reach with their marketing campaign. Getting to know the client's brand is of the utmost importance in developing an eye-catching successful advertising campaign. These campaigns include radio stints, TV slots, print and online promotional adverts etc.
It is very important for an advertising sales executive to meet up with clients and prospective clients on a regular basis. Meetings are important sources of information that will help the executive on his/her path to a fantastic advertising idea and eventually a campaign. Sticking to budgets and getting client approval every step of the way is an integral part of an advertising sales executive's daily tasks.
- Executives are sometimes required to bring in clientele.
- They are also required to ensure that the company they work for, gain maximum profits from client's advertising campaigns without running the client in.
- Measurement of the effectiveness of ad campaigns is part of the executive's job description