When a company is properly advertised to consumers, profit margins can head in the right direction. However, if the advertisements which a company uses are ineffective, its income won't be as substantial as a director wants. An Advertising Manager is able to spearhead campaigns which promote a company so that they are very effective.
If the message which a company wants to tell customers about isn't fully understood, an Advertising Manager is able to right this wrong so that campaigns are effective. An Advertising Manager might be expected to create catch phrases which could be at the centre of an advertising campaign that demonstrate why their services or products should be chosen instead of other companies. An Advertising Manager is also responsible for motivating staff so that they produce the best possible promotional materials that are given to potential customers.
With a decent understanding of technology, an Advertising Manager will be responsible for working alongside all members of a team. If staff become disillusioned with the brand they're promoting, an Advertising Manager will re-energise their team so that the advertisements which they create will be effective.
- Expert managerial skills which can be used to reenergise staff.
- A decent understanding of technology when promoting advertisements.
- Extensive marketing knowledge and previous experience of managing staff in a sales environment.