Affiliate marketers are the ultimate networkers. They use their contacts in social media to drive marketing campaigns and increase profits for their company or client. Typically in affiliate marketing, third parties are recruited by an online retailer to recommend and promote a product or service. Hosting a website banner, re-tweeting a marketing message or encouraging others to view a viral video are all examples of successful affiliate marketing at work. The advertiser's aim is to reach out to ever-wider audiences, gaining credibility for their product or service through the recommendations their affiliates make.
To make a success of this role, you'll need a nimble mind and plenty of web savvy. You'll be comfortable with using the full range of social and digital media to get your message across. The beauty of affiliate marketing is you can start small, gaining commission from the recommendations you make. It can be as simple as putting a company's banner on your Facebook page. It's simple to get started, too, by contacting one of the growing number of affiliate marketing companies and networks out there.
Typically, you'll find yourself working as a member of virtual sales team. You'll place web links, ads or other material onto websites, blogs or other platforms such as Twitter, encouraging others to visit a particular web destination (usually an advertiser's webpage). You might even set up your own dedicated blog or webpage to push your product. You'll get paid a commission based on the interest and web traffic you generate.
- Drive and imagination in finding new places to host your material
- Strong networking abilities
- Familiar with basic webpage design