A job in digital media typically includes arranging, developing and revising online content to keep an organisation's net presence up-to-date. You're likely to spend a lot of time defining your organisation's "brand" or web identity and making sure it is present in all the messages you put out. You'll either directly produce, or else commission from other creatives, material to support this brand. This could be text, image, sound, video or animation, for consumption on all kinds of digital platform, from a video channel, to a Twitter stream or a Facebook page.
You're likely to have some management experience, be highly familiar with methods of digital production and be well-versed in using social media. You'll need good people skills, too, as you're likely to work closely with team members who provide a diverse set of skills, such as copywriting, digital imaging, video editing, webpage design and IT support.
You'll be a very organised person, well able to manage complex deadlines, involving a team of contributors. You'll have a sound knowledge of the basics of webpage architecture and how to track and monitor its success. You'll pay close attention to how usable your interactive content is and you'll ensure all content closely reflects the organisation's image and tone of voice. You'll also be always on the lookout for new trends in digital communication which you can use to get your message across.
- Able to manage schedules and keep to budgets
- Background in marketing
- Aware of new developments in the digi-sphere