Internet marketing is another term for online advertising. Many companies these days are making use of internet marketing as opposed to print advertising. The reason for this is mainly that online advertising reaches many more prospective customers and in most cases it is also a lot more affordable than traditional methods of advertising.
Internet marketers work either for one company or they freelance for several companies. It is the sole job of the internet marketer to establish an online marketing / advertising campaign for his clients. Internet marketers usually have a portfolio of their existing work to show potential new clients. This portfolio includes online adverts, websites, brands and social media platforms all handled and created by the marketer.
It is very important for the internet marketer to do extensive research on a particular client's company and brand so that the campaign they come up with produces maximum results.
An internet marketer has to be able to use a variety of different online platforms and computer programs. With these skills he/she will be able to create online adverts for their clients as well as establish several other forms of advertising such as flash pages, new landing pages, rotating banners, new social media wallpapers, and special articles introducing new products as well as newsletters.
- Internet marketers have to work on advertising campaigns on a daily basis
- All queries and complaints have to be dealt with effectively and immediately
- All marketing projects deserve equal attention and the internet marketing should be aware of this