Media is highly important in the promotion of a business and their brand identity. A media manager will normally require experience of working in media relations and/or managing a small or large team. The role may require the employee to raise the profile of the business or deal with crisis management. The sector of the business may vary from charities to gaming or music.
Social media has become extremely essential for businesses to utilise due to the growing number of consumers using these platforms. Therefore, liaising with SEO agencies, advertising agencies and Facebook may be key aspects. PR duties like managing campaign strategies for varying forms of media platforms may also be a requirement of this job role. To become employed as a media manager, working in public relations, social media or any form of media is highly desirable. However, progression from media manager to senior media manager is a possibility, depending upon the company.
The main responsibilities of a media manager include liaising with executives and directors of the business to discuss strategies, planning effective media strategies to increase awareness or customer acquisition, researching social media analytics, writing reports and creating presentations, managing media team members, identifying a target audience for the business, and making connections with media professionals.
-Good interpersonal skills
-Excellent communication skills
-Research and analytical skills
-The ability to effectively manage members of a team
-Knowledge of social media, as well as traditional forms of media.