As a press officer, you are working with the press and you handle all areas of media relations. You are responsible for representing an organisation's image and reputation and getting this over to journalists. If you like variety and a challenge, this job could be perfect for you, as it combines a variety of skills from 'selling' a story to working on event to writing copy and working to deadline. There is a big difference between public sector and private sector press office work, so working in PR in an industry that you're passionate about definitely makes sense. To be in press relations, naturally you will need to have excellent communication skills. You'll need to be good at managing your time and you will also need to be able to work with all kinds of clients from VIPs to celebrities, from senior business folk to government officials. Expect long hours and periods of high stress. Multi-taskers will thrive in a Press Office environment!
What a busy day you will have if you work as a press officer. No day will be the same. You will be planning PR campaigns and strategies, while monitoring the public and media's perception of your client. You are then writing and editing leaflets, brochures, press releases, speeches, newsletters and editing social media content online. You could be juggling your time so that you can arrange events like press launches, news conferences, exhibitions, open days and sponsorship and work ahead planning for the whole year.
You possess excellent writing skills and are super-confident in your communication and presentation skills. While you are someone who prides themselves on their creativity and initiative, you have good organisational, planning and time-management skills. In short you love everything to do with the media!