SEO Manager? Yes, that's you. You know all about Search Engine Optimisation and are fascinated by the intricacies of the Google Algorithm, Page Rank, Bot Activity and link building. Seen by many as a "dark art", if you can get good at SEO, you'll have the potential to do very well for yourself.
You will work closely with project teams, editors, developers and designers to coordinate the content and make sure it caters to the needs of the target audience. Coding skills are not completely essential but will definitely help and having a patient, analytical mind will stand you in good stead. Keeping up to speed with digital trends, algorithm changes and social media excites you and you like to stay ahead of the competition in your knowledge, so you get out and network, attend events and SEO conferences.
SEO Manager will likely manage junior SEO executives and will take a lead in project management, content generation and link building. You are working on a daily with the marketing and design teams, analysts and programmers, so people skills are incredibly important. You help plan and develop, content, style and appearance of your brand's online presence, and know the
You also understand the big picture and are ready and confident to work with senior managers, clients and business development teams so that the brand is developing according to the business case with KPIs set out for SEO.
People skills, analytical skills and a passion for the digital arena are musts for this sort of number one page-ranking work.