Our purpose is to be the best in everyday accessible beauty and health, and we are committed to bringing the latest innovative products and trends to every high street in the UK and Southern Ireland at fantastic prices. Superdrug is famous for our own brand products such as SOLAIT suncare, Optimum PhytoCellTec skincare and exclusive brands such as B. Skincare and Makeup, MUA, GOSH and 2True, and all our own brand products carry accreditation from Cruelty Free International (formerly BUAV). As well as our own products we also aim to offer customers the best new branded launches first on the high street, as well as offering a wide range of beauty services in store from brows and lashes to nail bars. 2013 is the third year that Superdrug has partnered with CEW (UK) on its famous annual Beauty Awards to showcase the very best beauty products available. Superdrug currently has more than 850 stores and employs 16,000 colleagues. Over 220 stores have pharmacies with pharmacy consulting rooms and we currently have 19 stores with nurse clinics offering health checks performed by our own team of nurses.