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Digital Marketing Manager

37,608 P.A. ?
Bournemouth International Airport
Ageas Limited

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Digital Marketing Manager: Due to growth, Ageas have created a brand new role as a Digital Marketing Manager to join our expanding Marketing Team in Bournemouth. As a Digital Marketing Manager you will be responsible for the delivery of effective and efficient digital customer acquisition and management of the digital marketing team to achieve the annual business plan within budget. This role encompasses the management and development of paid digital marketing channels, including PPC, Affiliates, Display and Paid Social.

As a Digital Marketing Manager you will combine effective and successful execution of campaigns together with supporting and leading a focused, expert team. Outcomes will demonstrate a robust customer centric, data-driven approach evidenced with high performing results.

The main responsibilities of a Digital Marketing Manager, will include but are not limited to:

  • Developing and agreeing annual sales plans and budgets for our online products. Revising sales plans and budgets on an ongoing basis, in line with results as they emerge; clearly based on market and competitor analysis.
  • To be accountable for the delivery of the paid media sales plan across PPC, Paid Social, Affiliates, Display and any other paid media, integrating strategies with non-paid campaigns.
  • To identify opportunities to acquire and grow digital customer relationships and increase their profitability through improved targeting and appropriate digital channel strategies, working collaboratively with other areas.
  • Developing, managing and supporting our Digital agency/s and affiliate relationships in order to deliver both strategic and tactical sales
  • Analysing, evaluating and reporting the performance of Digital Marketing channels, working closely with our Digital Optimisation and Analytics team
  • To take responsibility for managing, coaching and developing team members to ensure successful performance, both as individuals and as a team. Of equal importance is to ensure personal development plans and reviews are conducted and met in line with Ageas’s values and behaviours.
  • Support and motivate each individual and ensure the team feels highly valued, engaged and motivated.

The knowledge, skills and experiences required to be successful in this Digital Marketing Manager role are:

  • To be able to demonstrable an understanding of and empathy for consumer needs and be able to convert these into creative digital marketing communications.
  • The ability to analyse complex data, manage plans and budgets.
  • Significant digital marketing experience in financial services, working at a senior level
  • Good knowledge of relevant legislation and codes affecting financial promotions.
  • Previous experience of account management, within both an agency and client setting
  • Superior written and oral communication skills with a high level of attention to detail
  • Proactive and self-starting; able to manage and drive through complex projects
  • Excellent people and inter personal skills.
  • Advanced networking and influencing skills
  • Assertive team player with confident manner.
  • Accomplished analytical skills
  • Strong organisational skills

Here are some of the benefits you can enjoy within the Digital Marketing Manager role based in Bournemouth:

Our people enjoy a comprehensive range of flexible benefit options such as a company pension, 25 days’ holiday (rising to 27 days after 3 years) with the ability to buy an additional 5 days, a personal car lease option, health and dental plans, life assurance of 4 x salary with the option to flex up , and a discretionary annual bonus. Our people enjoy discounted gym membership as well as discounts with a wide range of retailers through our partner Perkz.com and make the most of our Wellbeing activities and Sports and Social Club events.

About #AgeasUK

We’re an award-winning, international insurer with key markets in Europe and Asia and go back a fair bit too - almost 200 years. Fast-forward to today and we’re proud to be one of Europe’s top 20 insurance companies. Our UK team of 3,000, stand shoulder-to-shoulder with our most important people – our customers. We’re recognised for our excellent insurance cover and being easy and straightforward to deal with. Plus, we understand the need for choice, which is why our insurance can be bought with us directly, and through aggregator sites as well as through our broker relationships and our leading partnership brands. We have around 5 million customers and have a first-class attitude when it comes to being there for them when they need us most. Don’t just take our word for all this though. We’ve scooped a Gold Standard Insurance Award for the last nine years running which speaks volumes about our dedicated teams across our UK offices based in London, Manchester, Stoke, Gloucester, Eastleigh and Bournemouth.

Click on the ‘Apply button’ to be considered for our Digital Marketing Manager opportunity at Ageas in Bournemouth.

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