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Junior Digital Marketing Executive Undergraduate

Location:
UK
Company:
Pfizer

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-- -- **Pfizer UK Undergraduate Programme 2020/2021**



**Department Overview**



Pfizer Digital is a customer-oriented, front-line organization bringing together talent from across Pfizer into one, high-performing team that will enable us to work with agility, speed, and focus to create compelling experiences for our internal and external customers. With an "experience first" vision, we are here to help Pfizer 'Win the Digital Race in Pharma' in support of our company's purpose: Breakthroughs that change patient's lives.

We do this by:

• Creating compelling and personalized digital experiences;

• Delivering innovative digital, analytics, and technology solutions;

• Producing powerful insights that will that support decisions and trigger action;

• Digitizing all aspects of our business, scaling for impact; and

• Driving a digital mindset in all that we do.

The Global Digital Marketing team's purpose is to deliver optimal digital experiences to positively impact patient health. In order to achieve this we must look for every opportunity to use digital technology to enhance all aspects of our work. This includes complementing our medicines with best in class digital solutions, finding new ways to use digital technology to drive growth or efficiency in our business and joining the conversation in social media to build our reputation. This role provides a great opportunity to join a creative and innovative team responsible for driving digital transformation across Pfizer, globally.



**What can I achieve and what will I be responsible for whilst completing a placement at Pfizer?**



The Junior Digital Marketing Executive is responsible for supporting the Global Digital Marketing team in delivering high impact internal and external digital initiatives. The role has a key interface with Global Digital Marketing Managers, Global Digital Capability Leads, the Digital Solutions and Enablement team and Global Commercial Operations to support the creation of tools, services and content that can be used for digital campaigns.

Areas of capability you will support include:



+ Online customer acquisition and retention

+ Customer facing colleague digital solutions

+ Social media

+ Multi channel digital strategy

+ Patient digital solutions

+ HCP digital engagement



During your placement you will be working on a number of high profile digital marketing campaigns ranging from website programmes for Healthcare professionals to learn about our medicines to Social Media campaigns with patients and the public to raise awareness around certain diseases all aiming to have a positive impact on patient health. In addition the role will also supporting internal communications across the region leveraging new technologies such as mobile messaging, interactive video, email campaigns and will support the webmaster for our internal digital transformation website resource centre. You will also get the chance to practice presentation skills and the basics of marketing and strategy within the team.

Throughout the placement the colleague you will be working with many different cross functional teams as well as external agencies and so will get a great understanding of the pharmaceutical industry in general as well as insight into how a massive corporate company operates. In addition as this is a regional role, they will also learn about business communications with many different countries and cultures and will likely travel to various countries in the region for business meetings or medical congresses.



**What other opportunities and benefits do Pfizer offer?**



You will receive a competitive salary along with benefits including 25.5 days annual leave.



**When can I start?**



Placements will start on 1st September 2020 and will run for 12 months.



**PERSON SPECIFICATION**



Type of person we are looking for, in relation to ' **Skills** ', ' **Knowledge** ' and ' **Motivation** ':



+ On target for a 2:1 Degree Classification

+ Self starter with the ability to work independently and as part of a team

+ Curious, with the initiative to think independently

+ Receptive to constructive feedback and strives to deliver high quality outputs

+ Basic understanding of marketing principles, a passion for digital marketing and solutions

+ Passion for driving change and improving the lives of patients

+ Good communicator and the ability to mix and work with colleagues from diverse backgrounds and countries

+ Excellent spoken and written English



**Please note that we only accept application forms. Please do not send over your CV or cover letter as they will not be considered.**



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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