Vitality is an award winning, dynamic and vibrant financial services provider, with a ground-breaking vision for the future, where individuals are enabled to succeed and are rewarded and recognised for their contribution to our business.
Our CORE PURPOSE is to make people healthier and to enhance and protect their lives. From people to products and processes, we aspire to deliver on our purpose in everything we do.
Our VISION is to be the BEST health insurer in the UK
We are looking for talented individuals who are committed to living our values and delivering an award winning service to our customers.
Overall Job Purpose
The purpose of this role, is to ensure that the broad portfolio of Vitality Partnerships, including sport sponsorship, Vitality programme Partners and affiliated websites are utilised effectively and appropriately to create profitable acquisition opportunities, benefiting the Vitality Group.
The role requires the identification of appropriate market opportunity for conversion, nurturing commercial relationships with Partners, the planning and delivery of campaign activity including working with Marketing Centres of Excellence and agencies as necessary, and the measurement of performance against profitable ROI targets.
Work with the Data Science and Analytics Centre of Excellence, to identify relevant and accessible market audiences, in the Partner base Create the go-to-market plan and drive action through delivery of the plan, including campaign activity Develop the long-term partner marketing strategy Build the lead-generation and nurture function alongside performance marketing
Stakeholders and relationships
Work directly and / or via Vitality relationship leads, to build commercially-led Partnership agreements – including permissions and access to audience data, Partner assets including products and services Negotiate commercial agreements where appropriate, including Cost Per Lead and Cost Per Acquisition models, putting relevant legal and operational frameworks in place Work with Marketing Centres of Excellence and agencies as necessary for campaign delivery to required standards and timelines Ensure Partnership plans and performance is communicated to Marketing and Sales stakeholders, and to the wider marketing team and business Foster and negotiate affiliate relationships with other web-sites and apps
Partner member experience
To plan and create a relevant and rich member experience e.g. personalised content, exclusive rewards, for Partner members To ensure the Partner member experience drives benefit for Vitality by encouraging conversion through the funnel To work with the wider team and business to ensure the experience for Partner members is seamless and intuitive e.g. servicing, IT, call centre etc
To ensure relevant content is created for Partnership campaigns e.g. imagery, video, copy etc To ensure campaign delivery channels are fit-for-purpose and future-proofed e.g. email marketing platforms To ensure the management of data adheres to data protection regulations and serves the campaign purpose To brief the appropriate agency on related media buys to enhance the audience reach e.g. social, search And where necessary to input into the development of new technology e.g. app based platforms
Measurement and reporting
Provide progress updates and performance measurement of Partnership marketing activity, through tracking, the measurement of ROI and to make recommendations for continued improvement
To contribute to the success of the performance team and business, through profitable acquisition, aligned with the culture and Values at Vitality
Accountable for ensuing all communications are aligned against brand tone of voice and identity guidelines Advocate and ensure the team create all Financial Promotions (FP's) with adherence to Vitality’s clear, fair, and not misleading rules using agreed Communication Code phrases and descriptions
Ideally university qualified, with a marketing or communications degree Demonstrable marketing experience Has experience working in a marketing team, ideally in Financial Services B2C marketing experience. Experience in developing “go to market” plans Experience of managing and delivering multiple projects to tight deadlines Strong understanding of segmentation to define marketing strategy. Building and nurturing relationships with marketing agencies Regulatory knowledge including championing within teams
Working for Vitality, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best. We think work should be fun and sociable, and we want our people to get the most out of every day.
Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved.