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Digital Marketing Executive

Kings Cross
Log my Care

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Digital Marketing Executive Role – up to £28k + Equity DOE

Log my Care is the fastest-growing Care Software business in the UK. Based out of our London office near Kings Cross, our mission is to digitise the social care sector and help the hundreds of thousands of people involved in frontline delivery to provide a better quality of care to the UK’s most vulnerable people.

We’re making this happen by delivering the only freemium care management system on the market and backing it up with a digital-first approach to Marketing. Everything we create is built from the ground up to be open and accessible to care professionals, no matter their level of technological familiarity.

Our mantra of “designed by Carers for Carers” has helped us to achieve rapid growth since we launched in March 2018 and we are aiming to become the market leader and move the sector away from its dependence on paper.

To help us grow we are looking to bolster our Marketing team with a driven and dynamic Digital Marketing Executive. We’ve got some lofty ambitions - you’ll be a key part of helping to increase our user base by 15% a month and growing revenue 10x in the next year.

If you’re looking for a career that directly helps to improve the quality of care for thousands of the UK’s most vulnerable people, then this is your chance. If you’re interested in being in on the ground floor of something amazing - then check out the details below and get in touch.

What you’ll be up to:

  • Reporting directly to the Chief Marketing Officer you’ll be a digital whizz who’s able to:
  • Drive online customer acquisition across a complete spectrum of digital channels
  • Execute on insightful multi-channel campaigns as part of a small dynamic team
  • Understand and appreciate a solid foundation of Digital Marketing – know your CPCs from your CID and CTR
  • Competently use a variety of CMS including WordPress
  • Research and create appealing keyword optimised content
  • Leverage Google Analytics, Ads and Search Console to monitor and report on the performance of your activities
  • Use SEO best practice to inform your outputs
  • Identify areas of improvement and work closely with automated processes
  • Work competently with MailChimp and other email platforms
  • Make the most out of social media and engage with our community

The kind of person you’ll need will be:

  • Excited by digital and even more excited to work in a start-up
  • Have 2+ years’ experience in a Digital Marketing role
  • Educated to degree level
  • Have a strong command of English and good copywriting
  • Happy to work in a dog-friendly office
  • Organised and enthusiastic

For bonus points… but not essential:

  • Have an understanding or an interest in the UK care sector
  • Any creative/design skills using Adobe CS – we always love those
  • A basic understanding of HTML
  • Have an understanding of Intercom CRM
  • A basic understanding of PPC

The benefits:

  • Become part of a family from day one. We’re a small team who make an incredible impact (have a gander at the Google reviews if you need confirmation…)
  • Regular company socials and team-building
  • See the impact you make on thousands of people
  • Some flexible working options will be offered after 6 months
  • Good coffee and we mean like really good…

What you’ll get in return:

  • Up to £28,000 depending on your experience
  • 25 days’ holiday, increasing yearly
  • 3% pension contribution
  • Equity option available

To apply:

Send us a copy of your most recent CV and a covering letter letting us know why you think you’d make a good match to hello@logmycare.co.uk.

We’ll get back to you and offer you a first-round telephone interview if you’re successful.

We only accept direct applications so no recruitment agencies or intermediaries thanks!

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