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Social Media Writer – McCann Live

30,239 P.A. ?
Worldgroup Careers MWT

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Social Media Writer – McCann Live

Location: McCann Campus, Macclesfield

Half copywriter, half journalist and with a great sense of humour, we are looking for an always-on creative writer to draft copy, posts, jokes, puns for the UK’s most exciting grocery retailer on all its social media channels.

The Social Media Writer must be able to come up with tactical social ideas and draft copy that will stop people’s thumbs on Facebook, Instagram, Twitter and Pinterest. They would draft posts, tweets and responses in line with a social media content schedule in the clients tone of voice – plus they must be able to work in a real time creative environment, responding to tweets, posts and comments within minutes as part of a brand newsroom.

They will work with a senior social creative on idea development, a team of social content creators and a digital CD. They will also be involved in developing integrated campaign ideas into social media campaigns, tactics and stand alone content.

As Social Media Writer You’ll Bring…

We don’t need a stand-up comedian, but we are looking for someone adept at writing mildly humourous copy that fits with the etiquette of social media while also representing a reasonably corporate challenger brand. We’re ideally looking for:

  • Expert social media writer. You might have an advertising copywriting background, or PR, journalism or web editing.
  • In-depth knowledge of social media platform creative styles, formats – what works well and doesn’t.
  • Significant experience writing social media copy for a major consumer brand.
  • Experience working in a real time creative team would be advantageous, responding to people’s comments, tweets.

About Us...

Ghosts. A swimming pool. A cat named Tom. At McCann Manchester, it’s fair to say we’re a little different.

Here the people make the agency, they are what makes our work so unique. That’s why we’re on the look-out for the people who will fit best. We’re a creative agency spread across eight acres of countryside in Cheshire, and the rumours are true, we also have a pub, bistro and gym all on-site. McCann Manchester is a big family - the largest integrated agency in the UK in fact.

For more information on our Social Media Writer role, click apply below.

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