BRODIES RECRUITMENT COURAGE, CHARACTER, CARE, COLLEGIATE, COLLABORATIVE
Brodies LLP is the largest law firm headquartered in Scotland measured by income, directory
rankings, and lawyer numbers. With more than 700 people working across Aberdeen, Dingwall,
Edinburgh, and Glasgow, we combine the individual expertise of our colleagues, from all areas
of our business, so that we can deliver Enlightened Thinking - new knowledge and new legal
possibilities that are uniquely suited to each of our clients in Scotland, the UK and
internationally. JOB TITLE Marketing & Events Co-ordinator (Corporate & Commercial) Based in Aberdeen REPORTING TO Business Development Manager
JOB PURPOSE The role will be part of a business development team working within the corporate and commercial group, and who are responsible for the practice areas of corporate (including investment funds); commercial services (including corporate tax & incentives and pensions); employment; energy & infrastructure. This highly successful and award winning group contains 7 top ranked practice areas, 32 ranked individuals and over 30 team members.
The role will provide day-to-day, practical business development support and advice to the Energy & Infrastructure team, with the aim of building and sustaining existing client relationships, and profitably exploiting new business opportunities. The successful candidate can be based in Aberdeen but will be expected to travel to Edinburgh / Glasgow on a regular basis.
The role holder will work closely with the other business development professionals to ensure client care programmes, new client targeting and information on existing and potential deals are successfully co- ordinated. They will play a key role in co-ordinating business development efforts for selected practice areas, ensuring a joined up, firm wide approach. They will be required to initiate and deliver creative solutions to firm wide projects.
The co-ordinator will be seen as an integral part of the entire business development and marketing team and will be instrumental in ensuring that business development is regarded by partners as a critical aspect of their business and a key tool in maintaining and increasing brodies’ profitability.
CORE TASKS • Business planning – drafting and reporting on the BD plan; creating the budget for and then management of BD costs for the group; and ultimately providing input on the strategic business plan for the group. Should have the ability to assess new projects against the impact of cost and profit, and adapt business plans in response to changing market requirements. • Strategic Management – challenging the underlying strategic issues, questioning the rationale behind existing concepts and ideas from a strategic perspective; persuading and influencing others on implementation of new ideas. • Marketing literature and events – Devising original approaches to generate new marketing communications initiatives. Organising marketing events (e.g. hospitality, seminars) in association with the events assistant and production of literature. Managing key marketing processes (e.g. CVs, reporting on deals, client database system, intranet and internet sites). Managing practice area website text, portal, blogs and communication commitments where relevant. • Tender and Pitching Process – Co-ordinating and drafting proposal documentation and pitch presentations is an important part of this business development role. The Co- ordinator will be required to respond to requests for proposals (RFPs) for Corporate & Commercial practice areas and actively seek new opportunities, often working to very tight deadlines. Managing practice area credentials and team information is also key to the preparation of opportunity / meeting follow up material. • Profile / PR – Working with the PR/Comms team to maintain effective press coverage on major deals/cases and market developments, increasing thought-leadership and developing PR opportunities through both traditional methods, and social media. Manage process for entry submissions to the legal directories to ensure quality and timely entries, and drafting of relevant entries. • Internal communications – Building and maintaining a flow of market intelligence (e.g. pipeline deals, major players, market shares, key client contact moves and developments) to fee earners (e.g. via an intranet site, team meetings); providing regular communication about planned marketing activity; work with business development colleagues responsible for related areas to co-ordinate client targeting activity and to help spot cross selling opportunities. • Client care – Participating a client care programme for major clients. Work with managers and partners to develop and co-ordinate client targeting / client care programme. Using market research and intelligence to identify new client or market targeting opportunities, recommend new business development ideas and suitable actions, and work with the managers and partners responsible to make them happen. • Marketing training – participate in a programme of training on business development techniques firmwide. • Cross practice integration – Using an understanding of Brodies’ partner and business development network to develop new opportunities and leverage innovative ideas from own practice area to others. Sharing ideas with colleagues in order to enhance quality of work and developing best practice for business development as a whole. • Be aware of Brodies’ information security policies, and protect information assets from unauthorised access, disclosure, modification, destruction or interference at all times. Brodies is committed to equality, diversity & the creation of an inclusive work environment where no partner, employee, potential employee or job applicant receives less favourable treatment. We value the skills, experience and perspective that a diverse and representative workforce offers us in terms of our ability to deliver top class