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Marketing & Communications Lead

New Cross

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Digital Health Care organisation based in Central London are looking for a Marketing Lead.

The company is Europes largest provider to of digitally-enabled behaviour change treatments. They offer patients the most accessible, personalised and high quality care possible, and they embrace technology to overcome the demand challenges facing the NHS and health systems worldwide.

The Role

They are looking for an experienced and talented marketing professional to be accountable for defining and implementing marketing and communications strategy across their B2B channels (NHS commissioners & clinicians) and their B2B2C channels (via doctors to patients).

This is an exciting opportunity for a versatile, creative and ambitious individual as you will be driving our marketing and communications strategy at a pivotal time. If you love driving rapid customer growth through strategic-analytical thinking and have demonstrable success in B2B/B2B2C, such as a pharma/OTC/medical nutrition product/brand manager, then then this is the role for you.

Main Responsibilities

  • Design and implement B2B and B2B2C marketing and communications strategy
  • Support market segmentation and lead generation activities alongside our sales team
  • Accountable for the development of our marketing assets and collateral for our NHS partners (commissioners, clinicians and patients), including pitch decks and case studies
  • Own and refine our B2B and B2B2C Customer Acquisition costs across digital (email, online) and print channels (leaflets, posters)
  • Build the brand in the UK/NHS, for example through their Advisory Board, shared learning days with their NHS partners, thought leadership and our social media accounts
  • Line management

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