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Product Marketing Manager

Salary:
38,063 P.A. ?
Location:
Manchester
Company:
SHE Software

Description

THE COMPANY

​SHE software are a leading authority on health & safety management software solutions with more than 20 years of experience. Founded in 1995 and headquartered in Scotland, the company’s teams are located across the UK, US, and New Zealand.

Assure, our award winning and highly configurable health and safety management software solution, is at the heart of our success. It is trusted by more than 850 organizations and used by more than half a million users around the world. Working across diverse sectors and industries including manufacturing, construction, energy, and utilities, we are changing the way companies manage health & safety.

OUR CULTURE

At SHE Software, we boldly reach for the stars. Bar raisers, innovators, transformers, and trailblazers; that’s us. Our ambitious journey is made possible because we hire and retain the best. Passionate people working together as one talented team makes us an extraordinary company. ​

Behind our continued success lies a set of values that guide and inspire us. They give us freedom from piles of policy and politics. They are our compass, our north star, a common direction.

We are

  • Customer Centric
  • Results driven
  • Empowering
  • Collaborators and Communicators
  • Innovators
  • People of integrity and transparency

The Product Marketing Manager will lead our Go-To-Market strategy for the product. This person will work closely with the Product Manager, who leads the product's development.

RESPONSIBILITIES

  • Develop a thorough understanding of the needs of our target market and their desired outcomes.
  • Develop and manage messaging content that communicates how our product delivers value to our users by helping them solve their challenges.
  • Develop and manage messaging to clearly and effectively communicate Assure positioning and value proposition.
  • Work alongside the UX/UI Design team, supporting research initiatives to better understand the needs and experiences of current and potential customers.
  • Work alongside marketing communications to ensure consistent and accurate product communications.
  • Work alongside marketing communications to integrate the marketing content into digital marketing tools.
  • Conduct market research on current trending products and perform competitive analysis.
  • Participate in hypothesis setting and testing of new product capabilities.
  • Assist with market research data to validate Assure value metrics and influence product packaging and pricing.
  • Working with the Product Manager and Engineering teams to coordinate timescales for upcoming product releases.
  • Plan and participate in the launch of new products and services, coordinating with several different departments
  • Speak and present about SHE and Assure to both external and internal audiences.

*This list is not exhaustive and other duties may be required to fulfill the role and meet the needs of the business.

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