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Marketing Executive

Salary:
£25k per year + Benefits
Location:
Dundee
Company:
Zudu

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Key Responsibilities

Achieve agreed upon marketing targets, by demonstrating the following responsibilities:

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyse consumer behaviour and adjust email and advertising campaigns accordingly
  • Understanding the product and customer profile and write thorough specs for each
  • Monitoring ongoing campaigns and keeping accurate records
  • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are being met
  • Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation, and promotion
  • Promote and market client products and services using solid arguments to existing and prospective customers
  • Coordinate sales effort with team members and other departments. Effectively communicate customer requirements to the team

Requirements:

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
  • Solid knowledge of website analytics and CRM tools (e.g., Google Analytics, Google Trends, Google Tag Manager, Google Webmaster Tools, Hubspot)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up to date with the latest trends and best practices in online marketing and measurement
  • High level Degree in Marketing, working towards CIM qualification or/and similar

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