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Digital Advertising & Events Account Manager

28,361 P.A. ?
Location: Windsor
Company: ISMG Information Security Media Group
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Information Security Media Group is a global education and intelligence company focused on cybersecurity. ISMG offers news, views, research, education/training, and events on the cybersecurity industry’s top topics faced by professionals in the space today! With 14 brands, 33 digital media properties, over 250 events annually, and a global audience of over 950,000 subscribers we are providing coverage across a multitude of verticals including finance, government, and healthcare.

We are currently seeking a account executive to join our U.K. division! This role would be responsible for selling opportunities for digital media advertising and custom event sponsorships.

The Account Executive will be responsible for the full sales cycle including heavily prospecting new business and closing clients within cybersecurity, finance, government, healthcare and information security/technology verticals. The account executive will be focused on generating new business and creating new relationships with agencies, maintaining and building upon relationships with our current agency contacts, responding to proposals, and conducting presentations. This role would require the ability to acquire sponsorships for various online products such as: Sponsorship of Virtual Events, Webinars, Podcasts, E-newsletters and White Papers.

Responsibilities include, but not limited to:

  • Aggressively calling on prospects (marketing personnel) at vendor companies who may have interest in sponsoring content or advertising.
  • Respond to proposals.
  • Networking with prospects to find other relevant contacts who may have interest in sponsorship/advertising opportunities.
  • Selling lead generation, sponsorship/brand awareness and event advertising options including: banner ads, e-news sponsorships, webinars, podcasts, custom content, etc.
  • Generate new business.
  • Conduct sales presentations.
  • Working off of a defined account list to find decision-makers and identify prospects.
  • Maintaining relationships with current customers to maximize renewal business.

Requirements/Desired Experience:

  • At least a bachelor’s degree.
  • 3+ years of advertising sales experience.
  • Knowledge of digital media products.
  • Experience in selling to advertising agencies is a plus!
  • Exceptional presentation skills.
  • Master at objection handling.
  • Must have a strong command on technology use.
  • Knowledge of the security industry, a bonus!
  • Superb written and verbal communication skills.
  • Ability to complete RFP’s in accordance with prospect expectations.
  • Ability to concisely convey value proposition.

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