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Brand Manager

38,144 P.A. ?
Location: Slough
Company: Stanley Black & Decker
Hours: Full time
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Stanley Black & Decker is the largest tool manufacturer in the world (Fortune 200). SBD is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth.

To be the Brand Manager for DEWALT, focusing on the Total Tool Solutions, ensuring the vision and identity of the brand is replicated across all platforms and channels in the EMEA ANZ region. Develop NPD launch materials to support all regions within EMEA ANZ.
Support the creation and implementation of region-wide Brand/Product campaigns, ensuring all assets adhere to Global and Media Guidelines. As a guardian of our brand you must ensure an end user focus remains at the forefront of everything we do.

Key Responsibilities:

Own and develop launch packages to support NPD launches.
Include online & offline assets (Photography, video, e-Comm content, email, website, social media, POS, merchandising and retailer specific assets).
Lead the planning and ideation of monthly Social Media plan.
Work across functions with digital marketing team, graphic design team, agencies and all local markets to create social media posts ensuring all content supports the brand’s social media strategy.
Channel-specific asset creation.
Ensure content creation is optimised for specific channels (FB, Instagram, YT, ecomm) and not generic.
Work with regional marketing contacts to realise & develop assets to support sales.
Development of customer-specific ecommerce content, new in store executions, adaptation of existing materials and more.
Focus on increasing data capture of marketable end users (MEU’s).
Ensure data capture is high quality and actionable.
Work with Product Management Team to approve new packaging designs and ensure brand consistency.

Skills & competences:

Degree or professional marketing qualification.
+4 y. professional experience in a Brand Manager role, with a strong focus on brand / outward communication.
Experience in a global or multi-regional organization.
Desired: digital marketing experience, content creations, website, ecommerce, social media.
Experience working on digitally focused campaigns.
Experience developing Amazon A+ content would be advantageous.
Experience of working with external agencies.
Understanding of SBD Customer Persona.
Fluent in English, beneficial to speak any other European language.
Self-motivation – not all hours are spent in the office.
Creative approach to campaign development & problem solving.
Task ownership and natural ability to lead – proactivity is essential.
Strong commercial acumen & awareness.
Ability to multi-task several programmes & projects with cross functional teams.
Excellent communication skills – ability to communicate with all levels both internally and externally.
Attention to detail.
Time management - ability to work at speed and respect deadlines.
Teamwork – essential when working within SBD’s matrix structure.
Driving License.
Ability to travel, travel expected across Europe, possibly beyond.

Key Relationships:

Local EMEA ANZ Marketing Teams - build relationships with various marketing functions across all 5 Cluster regions (over 25 countries).
Digital Marketing Team - Work closely with subject matter experts on social media planning, data analytics, reporting, SEO, customer personas, digital platforms (web, PIM, DAM) and more.
External Agencies - These relationships include account management teams, producers, creative teams, photographers, videographers and editors.

We offer:

Ambitious and motivating challenges.
Regular working hours (Monday to Friday).
Competitive benefits package including: contributory pension scheme, private health insurance, 30 days annual leave.

What You’ll Also Get:

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources.
Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
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