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Head of Planning

Location: Chertsey
Company: Samsung Electronics America
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Position Summary
Role and Responsibilities
Why join our team?
Europe Office Marketing team consists of 5 groups (Digital, Brand, PR, CMI and Planning) to guide and support 15 European subsidiaries and HQ marketing teams. We are seeking a Head of Planning to drive our groups' capabilities & efficiencies and help foster and expand the marketing capabilities within Samsung Europe. This role will report directly to CMO and will support overseeing internal marketing groups and senior stakeholders.
Your Key Responsibilities:
As the Head of Planning you will be responsible for overseeing European marketing strategies and efforts in order to strengthen Samsung's market position and achieve desired business goals.
- Develop a European marketing strategy to increase sell-out and brand affinity through the collaboration with digital, brand, PR & CMI teams within the EO marketing division following the corporate visions & product strategies
- Guide and coordinate EO marketing activities and craft the strategic direction to meet our corporate objectives and show partners across the entire business the performance and impact
- Lead and support the development of strategic projects initiated by top management such as D2C and brand marketing by working with other marketing groups and HQ marketing teams
- Align EO marketing activities with Global marketing centre(GMC) and GBM marketing teams in HQ and 15 European subsidiaries to set expectations and ensure communications are delivered effectively
- Design and review EO marketing budget plan and guide the process and ROI analysis
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, driven analyses, campaign results, and consumer trends to translate findings into meaningful insights for senior partners
- Own the production of strategic documents & presentations for top managements aiming to show the value of projects and build a strong reputation of EO marketing
What we need for this role
- Candidates will bring significant experience in strategic planning, project management & budget management. Ideal candidates will have demonstrated leadership handling complex marketing projects
- Experience and Knowledge across the full marketing mix including ATL, Digital, and BTL
- Project management experience in large-sized and international role
- Contributed to delivering successful marketing campaigns and/or product launches
- Presentation and communication skills, conveying complex concepts through visuals and words
- Understands both multicultural working culture - especially Korean and European
Skills and Qualifications
- Please visit Samsung membership (https://account.samsung.com/membership/pp) to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here (http://careers.eu.samsung.com/PrivacyNoticeforEU.html) .
Job Alerts : If you would like to be notified of new opportunities when they are posted, please click here (https://sec.wd3.myworkdayjobs.com/Samsung_Careers/jobAlerts) . You will be asked to create an account first if you do not already have one.
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969 , Samsung Electronics has grown into one of the world's leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( https://news.samsung.com/global/ ).
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