You know what copywriting is and you can prove your success at driving leads and sales. In fact, that's your speciality.
You're creative. An ideas factory. A word-whizz that turns dry content into exciting, income-generating copy. Whether it's a clever tagline or a fully-integrated marketing campaign, you deliver. On time, to brief, and with outstanding results.
Of course, you know copywriting principles and you know how to use them. You perform thorough research, and you're a tone of voice connoisseur.
You have a natural ability to manage multiple briefs across different media in a fast-paced business, while consistently delivering quality work. You work well as part of a team, but also deliver your best when trusted to get on with creating copy magic.
Above all, you know what makes people tick, so you can change your readers' behaviour using nothing more than ink on a page or pixels on a screen.
Reporting into the Digital Marketing Manager, you'll create work either from scratch or by turning dry technical subjects into outstanding pieces of content.
You will make technical employment law and health & safety subjects easy to understand, engaging and relevant to our target market across digital and print. Your writing will play a key role in campaign work as well as our lead nurture and overall business development strategy. This is a genuine opportunity to stamp your creative copywriting authority in a fast-paced, entrepreneurial, sales and marketing-led organisation.
This list of duties is intended as a general indication of the main responsibilities of the job; it is not an exhaustive list and does not include detailed instructions as to how the tasks are undertaken. The above describes the framework within which the post holder will operate. It will be subject to review and the company reserves the right to change or alter the duties contained therein to reflect the needs of the business and the personal and professional development of the post holder.
The successful Copywriter must be able to demonstrate: