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Partner & Alliances Marketing Manager, UKI (Fixed-Term)

Location: Farnborough
Company: Red Hat
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Job summary
The U.K. and Ireland Field Marketing team is looking for an experienced Partner and Alliances Marketing Manager to join us in Farnborough, U.K. In this role, you will be responsible for developing and implementing a comprehensive partner marketing strategy to support the U.K. and Ireland in addition to Red Hat's corporate goals, collaborating with Red Hat and partner key stakeholders. You'll need to have a unique combination of strategic and tactical marketing management with a focus on achieving measurable results.
This is a 12 months fixed-term contract.
Primary job responsibilities
- Work closely with partner account managers and Red Hat's partner marketing teams to plan and carry out joint go-to-market campaigns and events
- Build close relations with marketing teams and key influencers at top partners to ensure that Red Hat is the software provider of choice
- Collaborate with Europe, Middle East, and Africa (EMEA) Partner Marketing teams to ensure that local requirements are communicated and that they are aware of built-in campaigns and tools like the Red Hat Partner Marketing Center
- Administer co-marketing and market development fund (MDF) budgets with specified partners, ensuring compliance with Red Hat's strategic objectives
- Plan and develop digital campaigns to generate branding, awareness, and leads
- Develop partner-specific case-studies and references to maintain continued momentum
- Support the team to conduct partner-specific joint PR initiatives
- Propose and carry out specific awareness and demand generation activities targeted at the mid market and small and medium-sized businesses (SMB) segments
Required skills
- Bachelor's degree in science, business, marketing, or a related field
- 5+ years of experience working in partner and channel marketing for B2B IT or technology companies
- Solid knowledge of the IT ecosystem, including distributors, system integrators (SIs), independent software vendors (ISVs), etc.
- Experience working closely with sales, channel, technical, customer, and management teams
- Understanding of critical marketing success metrics and KPIs
- Proficiency in online and digital marketing implementation and understanding of the latest B2B customer engagement tactics
- Engaged and assertive attitude
- Ability to work as part of a team and demonstrated record working effectively with cross-functional teams
- Good communication and solid presentation skills
- Driver's licence
- Willingness to travel 25-50% across U.K. and Ireland
- Knowledge of Ansira is a plus
- Social media and integrated campaign skills or experience are a plus
About Red Hat
Red Hat ( is the world's leading provider of enterpriseopen source ( software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.
Location Farnborough
Posting date 2 months ago (5/3/2021 4:23 AM)
Job ID 86600
Category Field Marketing, Partner Marketing
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