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Marketing Automation Specialist

Salary:
38,908 P.A. ?
Location: London
Company: Edinburgh Napier University
Hours: Full time
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Napier’s mission is to become the recognized leader in ‘Intelligent Compliance’ software for all regulated industries. We will achieve this through delivery of a best in class AML solution. Napier is currently Great Place To Work 2020 certified and has been ranked #4 Best Workplace in Tech (small organisations) 2020.

We are looking for an experienced Marketing Automation Specialist, with Hubspot experience, to join our quickly growing team in the UK. The ideal candidate will thrive in a fast paced and highly collaborative environment

You will help administer marketing campaigns; test and analyse workflows and lead generation; report on key performance indicators (KPIs) and identify tactics for improvement.

You will leverage your marketing automation expertise and demand generation strategies to generate qualified leads and drive ARR through the building, execution, and management of multi-channel programs.

Requirements

ROLE AND RESPONSIBILITIES

  • Manage the daily operations of Hubspot and the marketing technology stack
  • Manage and improve engagement programs in Hubspot to move leads through the sales and marketing funnel
  • Enforcing compliance guidelines and policies globally such as GDPR
  • Ability to grow into new areas of responsibility in a global and rapidly growing organisation
  • Own and execute automated Hubspot email and multi-channel campaign
  • Defining and creating content campaigns to be automated
  • Setting up and maintaining triggers and workflows
  • Segment and analyse prospect database to target campaigns
  • Building and updating global programs to ensure that Hubspot is running effectively; this includes lead management processes, data normalisation and other operational projects as needed
  • Maintenance of Hubspot marketing data and marketing dashboards
  • Keeping contact data in HS clean and up to date
  • Owning the lead scoring
  • Managing the lists and permissions to contact
  • Manage the handover to sales of leads for prospecting
  • Ensure data about lead quality and results is captured and utilised for subsequent processes
  • Brainstorm and develop email marketing strategies and test their success and key metrics.
  • Identify opportunities and gaps in the content and collateral
  • Co-ordinated with content team to get the required content created
  • Creation of required landing pages, email templates for activity
  • Owning the client and customer success communications delivery
  • Liaising with customer success to define and execute customer email comms strategy
  • Identifying content and collateral to be rolled out post onboarding
  • Accountable for tracking and reporting on results from demand generation campaigns

QUALIFICATIONS AND EXPERIENCE REQUIREMENTS

  • Ideally you hold a Bachelor’s Degree in Marketing, Business or Communications
  • Experience using a marketing automation platform (HubSpot)
  • Proficient operational knowledge of email marketing and marketing automation technology
  • Technically-minded, digital marketing, interested professional
  • Has knowledge of web development and/or email development
  • Experience using Webflow, Google Analytics preferred
  • Commitment to learning new methods and best practices to grow the business and self
Preferred Skills
  • HTML/CSS experience would be helpful
  • Some design (Adobe) skills useful
  • Ability to learn new processes quickly, and pivot as needed
  • A passion to stay current with issues and trends in digital marketing

Benefits

Competitive compensation

25 days holiday + bank holidays

Flexible working environment

Health Plan

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