Fidelity has always placed great importance on leading the industry in its approach to marketing. The UK Marketing Team is central to developing, planning and representing the channel communication strategy of the UK Fidelity business, as well as providing the UK channels with distribution marketing support across its major customer segments.
The digital marketing team covers everything from SEO, to PPC, Display, Email, Social, Native, Affiliates, referral schemes and content creation and is made up of a team of around 24 in the UK and India. We are all passionate about what we do and each brings their own unique skills and specialisms to ensure we play an increasingly pivotal role in developing and delivering integrated marketing plans that support our UK business goals and strategy.
Purpose of the Role
We are looking for an experienced SEO Manager to join the Fidelity digital marketing team, proactively driving our SEO strategy and search performance forward.
Your primary focus will be maintaining and growing the organic search visibility for our Personal Investing e-commerce site www.fidelity.co.uk (offering Stocks and Shares ISA through to Retirement products & services), as well as supporting our Financial Advisor, Workplace Investing and other sub sites as required. It’s a competitive sector, but we continue to build an increasingly strong
presence and seek a candidate with proven SEO skills who can take this key traffic and revenue driver to the next level - able to highlight and mitigate risks whilst ensuring our development roadmap is reaching its full potential.
We have big plans and aspirations, so this is a perfect opportunity for an experienced Search Marketer to really showcase their talents whilst developing their SEO and wider digital career.
Measures of success
Experience and Qualifications Required
Screaming Frog, Google Search Console, Keyword Planner, MS Excel and other SEO tools
Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 countries and with $739.9 billion in total assets, our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals.
Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class investment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Services business, we invest $567 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures.
Our clients come from all walks of life and so do we. We are proud of our inclusive culture and encourage applications from the widest mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more.
As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable adjustments to perform to the best of your ability during the recruitment process and beyond. Data as at 31 March 2021. Read more at https://www.fidelityinternational.com/Applying to this Job Role: Please note you are only required to upload your CV/Resume to the application screen.