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Brand Protection Assistant

27,871 P.A. ?
Location: London
Company: ASOS
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ASOS burst onto the scene in 2000 and now has 9 country-specific websites, shipping to 240 countries.
Our Head Office is based in London, along with several other key offices located around the globe, including the US, France, and Germany. We have 80,000+ product lines with 3,000+ being added every week. We have over 3.2 million visits daily and over 13 million active customers.
Our ambition is to be the world’s no.1 online fashion destination for 20-somethings, therefore it is vitally important to us that we continue to attract top talent across the globe to help us realise our goals.
We look for people who are:
• Authentic
• Brave
• Creative
If you want to work in a place where fashion and technology make perfect partners, check out some of our opportunities and get in touch!
Brand Protection Assistant
Brand Protection Assistant
The Role:
The Brand Protection Assistant will sit in the Brand and Customer Experience sub-team of the ASOS Legal Department. As an innovative pure-play e-commerce fashion destination, every inch of ASOS incorporates Brand, Intellectual Property and Customer Experience. This role will be critical in helping ensure that the Brand and Customer Experience sub-team protects the ASOS’ business across the globe.
No two days are the same in brand protection and you’ll need to thrive in change and be excited to engage with and build relationships with multiple facets of the ASOS business, not to mention external suppliers who help us protect the ASOS brand.
You’ll need a passion for protecting brand assets from domains to trade marks across a range of different platforms from Alibaba to Twitter. You’ll need to be hands on and commercially minded and have the energy and interest to pursue a broad array of tasks.
This is a role with great potential for the right candidate to quickly grow their level of responsibility.
What you’ll be doing…
Brand Protection - Assisting with the protection and enforcement of ASOS’ brand and intellectual property rights online, including:

Monitoring and enforcing through our online brand protection platform

Managing our brand protection accounts on various platforms such as market places and social media

Carrying out enforcement activity against infringing uses of ASOS’ brand/ rights online including on auction sites, websites, social media, apps

Conducting desktop investigations / instructing external investigations into potential infringers

Preparing evidence and statements to support enforcement activity

Maintaining and updating internal records and our online brand protection platform

Liaising with both internal stakeholders and external suppliers

Preparing updates for internal stakeholders and preparing reports

Monitoring general online brand protection developments, particularly in the retail sector

Supporting the team with its relationships with platform providers, enforcement agencies, and other brand owners

Communicating with and updating stakeholders who report brand protection issues

Gathering evidence and general assistance on litigation matters from time to time, which may include liaising with members of the retail teams to collate evidence and information about certain products and/or designs

Closely managing costs
Domain Names - Managing the ASOS domain portfolio, including:

Liaising with our tech teams and other relevant stakeholders regarding the ASOS domain portfolio

Answering general queries on the ASOS domain portfolio

Reviewing new gTLDs and ensuring appropriate domains are secured

Placing and managing orders for domains

Preparing actions such as UDRPs, with help from the wider team as appropriate

Updating internal policies and procedures

Attending calls with our registrar and dealing with administrative queries

Conducting gap analysis and auditing the ASOS domain portfolio

Closely managing costs
We’d love to meet someone with…
Communication and enthusiasm is key to any role in this Department, as our team members continually build relationships at all levels across the business, at the same time as working together to deliver what’s needed, when needed, by whatever means necessary. All team members must be approachable and capable of adapting their approach and communications to ensure excellent inter-action with the wide variety of people and personalities across the unique environment of ASOS. We’re also fast paced, so all employees also need to be adaptable and cope with change quickly, and be enthused and excited about what’s around the corner for us.

Previous brand protection/domain experience is crucial

Previous experience working in a fast-growing, agile, adaptable in-house commercial environment preferred

Must be proactive and very organised

Excellent IT skills, with an interest in learning about new tech solutions

Preferred candidates will demonstrate an interest in working in an in-house legal team environment and will be able to demonstrate an interest in brand protection.
What's in it for you?
We will give you a competitive salary, bonus scheme, staff discount, sample sales and pension matching but also a fantastic bunch of flexible benefits that focus on your health, wealth & inner self for you and your friends and family.
We are all equal!
We’re committed to creating an inclusive workforce. We believe in a world where you have the freedom to explore and express yourself without judgement, no matter who you are or where you’re from. Where you value yourself and feel proud of who you are. Where individuality is a source of confidence, because difference makes the world a better place.
For more info about ASOS and to apply online please visit:
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