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Assistant Marketing Manager

Location: Camden
Company: Ted Baker
Ted Baker
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Ted’s Mission Statement
Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted’s high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’**

Where does this role fit within Ted's Team?
As part of the customer team, you will be responsible for delivering the companies trade marketing objectives. You will act as a guardian and ambassador for the brand at all times, ensuring that all marketing activities deliver commercial results for the brand and to the global brand vision for Ted Baker.

Reporting to: Senior Marketing Manager

Main responsibilities…

  • Retail Activity Management

  • With the Senior Marketing Manager, plan and implement the marketing strategy. Be accountable for the annual partner trade marketing calendar, planning and delivering appropriate and timely events and activities.

  • Deliver suitable analysis for each marketing campaign to determine keys learnings that will inform what the areas of focus should be going forward.

  • Be accountable for all trade marketing events within the calendar and ensure activity is aligned with Brand Marketing team’s and wider Customer team’s plans.

  • Ensure marketing content including relevant assets are produced in line with Ted's brand guidelines and unique tone of voice.

  • Proactively identify and propose new opportunities that will drive brand awareness, customer acquisition and deliver results.

  • Build and nurture relationships both internal and external that will support with trade marketing solutions and activity on an on-going basis.

  • With the Senior Marketing Manager, be accountable for the budget of related marketing activities, ensuring spend is effective in delivering trade objectives.

Team Management

  • Aligned with the Senior Marketing Manager, coach and inspire the trade marketing team ensuring direct reports have clear accountabilities, objectives and deliverables

  • Work closely with the wider communications team to ensure that there are no gaps or overlaps, and the functions works seamlessly to support the delivery of customer objectives

  • Drive processes within the team with a strong attention to detail on; critical paths, budget and purchase order management, supplier management & post analysis

Tools of the trade…

  • Previous experience in a similar role, ideally within retail marketing

  • Knowledge and experience of retail marketing within a fast-paced environment

  • Strong people manager with line management experience

  • Highly organised and efficient with ‘can do’ proactive attitude

  • Excellent verbal and written communication skills

  • Ability to manage budgets and multiple projects

  • Sound working knowledge of IT packages – Excel, Word, PowerPoint, Photoshop and Outlook


At Ted we offer a range of benefits to keep you well including our healthcare scheme, access to Aviva’s wellbeing app to track your fitness goals and assistance from the Retail Trust when you need a little help with life’s ups and downs. If you want to cycle to work you can join our tax-free cycle scheme or if getting the train is more your thing then we’ll help with an interest free loan for an annual ticket.
We want you to share in Ted’s success so we’ll invite you to join our corporate bonus scheme and from time to time we run a share save scheme you can join. For your longer-term financial wellbeing we’ll pay into a pension scheme for you with Aviva.
And finally, we want you to enjoy wearing Ted! We have a fantastic team discount scheme offering you a 75% employee discount, a friends and family discount scheme and the opportunity to shop in our fantastic onsite sample shop.

Ted’s Values…

  • Authentic We have the freedom to be our ‘best self’, being true to ourselves and others

  • Kind We try to do the right thing: for each other, our communities, our planet and for Ted

  • Curious We are hungry to explore, innovate and think differently

  • Courageous We have the confidence to be brave, have fun and discover the unexpected

  • Inclusive We embrace and respect individuality and celebrate difference & diversity

Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.

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