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The most LGBTQ+ inclusive cities, regions & sectors

For Pride Month, our resident Adzuna data gurus analysed nearly 9.7 million job vacancies across 10 different countries that host major Pride parades to reveal the cities and countries most inclusive for the LGBTQ+ community. We looked at the number of job ads proactively containing inclusive language welcoming jobseekers of all sexual orientations to apply across the UK’s cities, regions and sectors. Here’s what we found.


Belfast is the most inclusive city for LGBTQ+ jobseekers in the UK, beating London, Brighton and Manchester

Despite a complex political and religious backdrop, Belfast tops the charts as the most inclusive hiring UK city, with 18.5% of job ads actively encouraging jobseekers of all sexual orientations to apply. Northern Ireland legalised same-sex marriage in January 2020 and the number of LGBTQ+ inclusive job ads has grown sharply over the last year to 540 from 193 a year ago, suggesting a positive push from local employers to improve inclusivity for the LGBTQ+ community.

Overall, Northern Ireland leads as the most inclusive region with 12.0% of job ads (685 roles) actively promoting LGBTQ+ diversity in the workplace, followed by London (9.4%), Scotland (5.9%) and the South East (5.9%).

Other top LGBTQ+ inclusive hiring cities include Portsmouth (10.1%), London (9.4%) and Edinburgh (9.3%), outpacing Newcastle (8.3%), Brighton (6.9%) and Manchester (6.3%) despite these cities all having vibrant LGBTQ+ communities and well-established Pride celebrations, suggesting local employers may be overlooking the importance of publicly encouraging diverse job applicants. 

However, less than 6% of UK job ads in total actively promote inclusivity for the LGBTQ+ community, significantly behind Germany, New Zealand, Australia and the US. A total of 56,261 UK job ads actively promote diversity in the workplace regardless of sexual orientation, up from 24,318 a year ago.

It’s important to note here that many UK employers are inclusive to LGBTQ+ workers but haven’t updated their job advert language to reflect this. This means there is plenty of room for improvement for UK employers to press for diverse hiring; adding inclusive language into a job ad is a simple and effective way to encourage applications from minority groups.


Table 1: The UK Versus Other Countries

Country% of LGBTQ+ Inclusive Job Ads, May ‘21
New Zealand53.8%
The Netherlands0.5%


Wales and West Midlands lag behind other regions

The regions with the most work still to do to improve inclusivity are the West Midlands (3.3%), Wales (3.5%) and the East Midlands (3.7%).

Swansea in Wales is revealed as the least inclusive hiring city, with just 1.6% of job ads actively encouraging LGBTQ+ applicants, followed by Stoke in the West Midlands (2.2%) and Northampton in the East Midlands (2.4%).


Table 2: The Most LGBTQ+ Inclusive Hiring Regions in the UK

Region% of LGBTQ+ Inclusive Job Ads, May ‘21Total LGBTQ+ Inclusive Job Ads, May ‘21
Northern Ireland12.0%685
South East England5.9%10,200
Yorkshire & The Humber5.0%3,071
North West England5.0%4,595
Eastern England4.5%3,961
North East England4.4%885
South West England4.3%3,888
East Midlands3.7%2,272
West Midlands3.3%2,655


Science & QA is the most LGBTQ+ friendly sector

Science & QA is the most LGBTQ+ inclusive UK industry with 12.6% of job ads actively promoting diversity in the workplace regardless of sexual orientation (1,567 job ads). 

IT is second, with 10.7% of vacancies equalling 12,963 job ads actively promoting inclusivity. By comparison, only 2.6% of Trade & Construction vacancies (2,407 job ads) and 3.0% of Logistics & Warehouse roles (2,200 job ads) are LGBTQ+ inclusive.


Table 3: Top 10 Most LGBTQ+ Inclusive Hiring Sectors in the UK

Sector% of LGBTQ+ Inclusive Job Ads, May ‘21Total LGBTQ+ Inclusive Job Ads, May ‘21
Scientific & QA12.6%1,567
PR, Advertising & Marketing9.0%2,408
Accounting & Finance8.8%5,437
Healthcare & Nursing4.4%3,059
Logistics & Warehouse3.0%2,200
Trade & Construction2.6%2,407


Tips for checking if an employer is LGBTQ+ inclusive

  • Look for a statement of support – Job ads are a great place to start. Many employers encourage applications from diverse candidates via a short written statement. Others may have diversity and inclusion statements published on their websites or career pages.
  • Check their social media profiles – Check out a company’s LinkedIn, Facebook, Twitter and Instagram and look to see if they’re talking about events like Pride on their social media channels. The most inclusive employers make an effort to celebrate big events in the calendar publicly, whether that’s by talking to their own LGBTQ+ communities, organizing their own Pride celebrations, or in other ways.
  • Ask if they have a LGBTQ+ champion – If the answer is yes, this could be a great person to answer any questions you may have around company culture.
  • Scrutinise HR policy – You can tell a lot from how a company words their policies and whether they use gender neutral language (e.g. partner, parent or spouse over wife or father) and if they include policies such as adoption leave.

And most importantly – trust your gut. It’s so important to choose an employer where you will be happy, accepted, and able to be yourself.

That’s it, folks. Happy Pride! Look out for more insights from us throughout the month!


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