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The 5 key steps to build a strong employer brand

Want to attract great talent, boost employee loyalty, and enhance your company’s reputation? You’re in the right place. Here’s a simple, actionable guide to building your employer brand strategy – in just five key steps. What is an employer brand? The term employer brand may sound like a recent buzzword, but it’s been around since Continued »

UK youth employment crisis: The perfect storm of 2025

By Nick Litsardopoulos, Research Economist, IES. The UK labour market faces unprecedented challenges with unemployment, particularly for young workers and graduates. What emerges is a troubling picture of declining opportunities, structural shifts, and a generation at risk. The Demand Collapse The UK labour market has experienced a persistent downward trend in job demand over the Continued »

AI in recruitment: How transparency builds trust and boosts your talent acquisition strategy

AI in recruitment has quietly become a central part of modern hiring through CV screening, prequalification tools, and AI recruitment tools that accelerate candidate selection. To ensure it truly benefits field candidates, not just recruiters, AI must be transparent, understandable, and human-supervised. No magic, no jargon, no black boxes. AI assists; humans decide. This article Continued »

Why diversifying your sourcing channels will help you hire smarter with social media recruiting

Recruitment today is a paradox. On one hand, thousands of job vacancies are sitting unfilled. On the other, companies are struggling to attract qualified candidates. And increasingly, social media recruiting has become a key solution for connecting with both active and passive candidates. Meanwhile, jobseekers are just as confused. Many believe “no one’s hiring,” and Continued »

Rethinking the productivity–pay relationship: Implications for innovation policy

By Nick Litsardopoulos, Research Economist, IES. The 2025 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel was recently awarded to Joel Mokyr, Philippe Aghion, and Peter Howitt “for having explained innovation–driven economic growth.” Their work continues a long tradition, beginning with Schumpeter’s “gale of creative destruction”, recognising technological innovation as a transformative Continued »

Green flags in hiring: Building a talent acquisition strategy that attracts the best

The beauty of recruitment is that it’s a two-way street. Just as certain oversights, poor wording, or lack of transparency can turn applicants away, thoughtful actions and genuine care can completely transform the candidate experience. And when it’s all tied together under a thoughtful talent acquisition strategy, those moments of care and consistency become the Continued »

Behind the “Record High” wages: What job listings aren’t telling London workers

By Nick Litsardopoulos, Research Economist, IES. An analysis of advertised salaries of job vacancies in London Following the National Minimum Wage increase of 6.7% in April 2025, average advertised salaries showed the strongest pay growth since mid-2022, and news headlines saying that salaries have reached new record highs. However, living costs have also risen during Continued »

Closing the Inactivity Gap: Supporting Women in the UK Workforce

By Meghna Sharma, Research Economist at IES. Since April 2024, employers faced higher National insurance contributions and rises in National Living Wages leading to a real increase in labour costs especially in low to mid-pay jobs. Sectors such as administrative & support services, health & social work, education, transportation & storage, and public admin & Continued »